How To Protect Your Brand From Angry Customers In The Reputation Economy

How To Protect Your Brand From Angry Customers In The Reputation Economy

How To Protect Your Brand From Angry Customers In The Reputation Economy

While there are plenty of great ad copy books out there — Hypnotic Writing, Tested Advertising Methods, Breakthrough Copywriting – my favorite is the PSO System by Gallant Dill. He breaks ad copy down to these three points: pain, solution and offer.